Emotional Impact of Colors on your Design Layouts

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Here is how you can ensure emotional impact of colors when creating a graphic design.

Emotional Impact Of Colors
Each color evokes an emotional reaction from the viewers. Following is the list of colors and the physiological response associated with them.
  



  • White – Lightness, relaxation, complacency and security
  • Pink – Relaxation and tranquility
  • Green- Happiness and peacefulness
  • Blue – Safety, happiness and creativity
  • Light blue- Comfort and spirituality
  • Dark blue & grey blue- Trust and sadness
  • Red- Energy, warmth, sensuality, mistakes, danger and failure
  • Light yellow- Optimism, hunger, spontaneity and cheerfulness
  • Bright yellow- Danger and irritability
  • Yellow green- Nausea
  • Purple- Sensitivity, security, introspection and prestige
  • Orange- Hunger, clarity and vitality
  • Brown- Positivity, vitality and relaxation
  • Black- Rationality, stability and virility, sorrow and hopelessness
 
Choosing right combination of colors for your graphic design project is a tedious process. But thanks to the online tools readily available, designers can now choose the perfect color scheme in a flash. These tools are a great way to try different combination of colors or individual colors before choosing the right ones for the design.
I am sharing a list of online tools for color selection.
COLOURlovers – This site is a good resource to find color palettes. You can find the palettes based on keywords. The site gives you information about the emerging color trends also.
Kuler – Kuler, developed by Abode, is a resource to see the popular color schemes created by other designers. You can also create your own color scheme at the site.
ColorBlender – This site blends matching colors for you. A simple and intuitive site, ColorBlender allows you to tweak your color palette as you drag button on one of the red, green or blue channels.

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